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Lesson · Grade 6 · Applied Design, Skills and Technologies

What Makes a Brand: Name, Logo and Promise

  • Grade 6
  • Applied Design, Skills and Technologies
  • 1 min 7 s
  • British Columbia
  • BC6-AD-21

A plain juice bottle becomes the made-up brand Brightpip as its name, its orange-slice logo and its "no added sugar" promise are added and labelled one at a time. A customer stops trusting the brand when the promise is broken and comes back when it is kept, and the video ends by showing that products, services, schools and towns can all have brands.

Concept: What a brand is: name, logo and promise

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In one sentence

The question this lesson answers

What is a brand, and why does a business need one?

This juice has a plain label, so shoppers have nothing to remember it by.

Transcript

What the lesson says

What is a brand, and why does a business need one?

This juice has a plain label, so shoppers have nothing to remember it by.

Three key parts of a brand are its name, its logo and its promise.

The name is what people call the product.

Our made-up juice is called Brightpip, which is short and easy to remember.

The logo is a symbol or design that people can spot quickly.

The promise is what customers can count on every time, like no added sugar.

If a business breaks its promise, customers stop trusting it.

When it keeps its promise, customers trust the brand and come back.

Together, the name, the logo and the promise help people recognize a product and trust it.

Products, services, schools and even towns can have brands too.

Three key parts of a brand are a name people remember, a logo they spot and a promise they trust.

Curriculum

Where this fits

British Columbia, Grade 6

Applied Design, Skills and Technologies, Entrepreneurship and marketing: branding of products, services, institutions, or placesBC6-AD-21

Previous: Finding a Market NicheNext: Setting a Price: Profit or Break Even

The outcomes and strands follow the British Columbia curriculum.

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